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Course: Visual Merchandising Course For Retailers and Students

Visual Merchandising Course For Retailers and Students

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.

Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.

There are over 40 videos covering the following subjects;

  • Visual Merchandising techniques
  • How to create an effective store window displays
  • Mannequin handling and dressing
  • The importance of great link selling
  • How to create effective store layouts which will help to encourage the customers flow around the store

Who is the target audience?

  • Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts
  • Students who want to learn a new skill or are looking to get into the Visual Merchandising industry
Basic knowledge
  • No previous Visual Merchandising or retail experience is required. As I will teach you the basic techniques from scratch
  • Notepad and pen to take notes is essential
What you will learn
  • Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course
  • Learn the most effective way to handle and dress mannequins
  • Understand the principles needed to create an eye catching store window
  • Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window
  • Find out the current Visual Merchandising techniques which are used by current retailers and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer
  • I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers
  • Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store
  • For students: I will talk to you about the best ways to get into the Visual Merchandising industry
Curriculum
Number of Lectures: 43
Total Duration: 02:07:12
Introduction into Display & Visual Merchandising Principles
  • Introduction  
  • Symmetric Display Theory  

    Understanding the most popular and balanced key display principle, symmetric.

  • Asymmetric Display Principle  

    Understanding how to create and use an asymmetric display and the importance of this technique.

  • Repetition Display Principle  

    Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising.

  • Alternation Display Principle  

    Understanding how to create and use an alternation display and the importance of this technique.

The Key Principles of Window Design and Dressing
  • Effective use of colour within window display  

    Understanding the effective use of colour and how to use this in a balanced fashion.

  • Effective use of lighting within window display  

    Understanding the effective use of lighting and where to focus your lighting within the window.

  • Effective use of graphics within window display  

    Understanding the effective use of placement of graphics/ point of sale within the window.

  • Current Window Display Trends  

    Presentation to discuss trends within Fashion & Interiors within window displays.

  • Hotspots & Promotional Areas  

    The importance of creating in store hot spots and/or promotional areas which are linked to your windows.

  • Mannequin Styling & Dressing  

    Effective dressing and styling of Mannequins and Bust Forms.

Visual Merchandising Techniques
  • Effective Merchandising Product Ranges  

    Key VM techniques explained when merchandising a product range.

  • How to effectively merchandise a table  

    Understand the principles of effective merchandising when dressing a table in store.

  • Making your product easy to shop  

    Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.

  • Link selling on a Table  

    Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.

  • Impulse Selling  

    How to maximise your sales by creating impulse selling opportunities at key areas in store.

  • Till Points and counter tops  
  • Merchandising on Walls  

    Understand how the key VM principles can be applied when merchandising ranges on a wall space.

  • Consistent Store Ticketing/ Signage  

    Tips on creating and displaying consistent store ticketing and signage.

Effective Layouts
  • How to create effective sales floor layouts  

    Understand what factors create an effective store layout, which will assist with the customer flow through the store.

  • Impulse selling at cash desks  

    Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.

  • How to encourage customer flow  

    How to encourage customer flow to the rear of the store and into other typically quiet areas in store.

  • Recommended Reading sources  

    My recommended books for further reading on VM and my list of the prop companies regularly used in my VM Consultancy Service.

  • Recommended Prop Companies  
Visual Merchandising Techniques
  • Creating a Lifestyle Display  

    Tips for creating a Lifestyle display of Food and Home Accessory products.

  • Creating a Display Using Kids Accessories  

    Tips for creating a display grouping using Children's Toys & Accessories.

  • Creating a Display of Home Accessories  
  • Creating a Display of Fashion Accessories  

    Tips for creating a display grouping using Fashion Accessories.

  • Dressing and Styling a Male Mannequin  

    Tips for dressing and styling a male mannequin.

  • Dressing and Styling a Female Mannequin  

    Tips for dressing and styling a female mannequin.

  • Dressing a Styling Female Mannequin pt 2  

    Additional tips for dressing and styling a female mannequin.

Frequently Asked Questions
  • Effective VM  

    Understand what is effective visual merchandising.

  • Enticing Your Customers  

    Tips on how to inspire customers by effective Visual Merchandising.

  • Window Dressing  

    Tips on creating great window displays.

  • Wow Windows  

    Learn what creates an eye catching window display in the eyes of the customer.

  • Points to Remember When Window Dressing  

    Key points and reminders to have in mind when dressing a window display.

  • Retailers with Limited Sales Floor Space  

    Tips for smaller retailers with limited space.

  • Exciting Displays  

    Tips for creating inspirational displays which will help to capture the customer’s imagination.

  • VM Techniques  

    Key points and reminders to have in mind when merchandising on the sales floor.

  • Finding Retail Inspiration  

    My recommended places on where to find current retail inspiration.

  • Investing in Visual Merchandisers  

    Why retailers now understand why it is so important to invest in skilled Visual Merchandisers.

Students
  • Getting into the Visual Merchandising Industry  

    Advice on the best ways to assist with getting into the Visual merchandising Industry.

  • Work Experience  

    Based upon my own experience my best tips on finding work experience placements.

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