Branding: Learn The Fundamentals Of A Powerful Brand
Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.
Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.
The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.
- No previous knowledge is required. Basic knowledge of Word or Google Docs will help.
- Understand what branding is, and what is isn't!
- Understand how emotion plays a role in building your brand.
- Understand how to create more brand loyalty.
- Identify your true customer.
- Identify content your customer won't be able to resist.
- Learn the core elements to an elevator pitch that will differentiate you and make you more memorable.
- Understand how to position yourself or business that helps you stand out from the competition.
- Build a strong brand script that helps develop messaging you'll be able to use with all of your marketing materials.
- Learn exercises that help you or your team clarify your overall message.
- Learn how to talk about your business or yourself in a way that causes people to listen.
- Learn to build a brand strategy by walking through this step-by-step process.
- Learn to create a brand that increases credibility, trust, and sales.