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The Psychology Of Color In Branding And Marketing

Features Includes:
  • Self-paced with Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App

Course Preview Video

  • Categories

    Marketing

  • Duration

    00:15:48

  • 0 Students Enrolled

Description

The theory and psychology of color as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.

The reason? Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

See you inside...


Basic knowledge
  • Know About the Basics of Marketing

What will you learn
  • The Color Theory and persuasion in Marketing and Branding
  • Color Coordination and Conversions
  • The Mocha Effect
Course Curriculum
Number of Lectures: 8 Total Duration: 00:15:48
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