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Course: Business Strategy A-Z (With Case Studies)

Business Strategy A-Z (With Case Studies)

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

What is the general idea of this course?

You have probably already heard about Business Strategy. Every business, or organisation that is on the market needs to have one. Often times, we see successful business executives making great decisions, seemingly using purely intuition. That is only partially right. Great Business Strategy intuition can develop once you see and understand several of famous business models. This is actually exactly the aim of this video. Once you are able to develop such an intuition, you can be a rockstar of any job interview or business meeting. 

How detailed is this course?

This course does not go too much into details of some specific subject as it was build with a holistic idea in mind. In less than 4 hours of video content it will take you through all 5 major topics within Business Strategy! If you would like to go into details, Robert always encourages to do so if he stumbles upon an interesting idea which if explained in too much details would be out of the scope of this course. You can always interact with the lecturer via comments or messages.

Does this course offer practical examples?

Of course. While Robert talks about business models, he always tries to relate them to practice with various examples. Moreover, there are several case studies in the form of assignments that you can work on. All of this is accompanied with practice tests.

Who this course is for:

  • Beginner and semi-experienced business analysts or business executives seeking sharpening of their domain.
  • Eager beginners trying to get their first business related position.
Basic knowledge
  • Be able to follow basic business administration terminology (revenue, profit, etc.)
  • Have a basic understanding how markets work (who are suppliers, shareholders, etc)
What you will learn
  • Get intership or entry level position (easily) in large corporates within marketing or business development.
  • Consult small-and-medium sized entreprises on how to develop their business further.
  • Shine on any job interview for a business and/or marketing related position.
  • Develop a business plan for their own entreprise. 
Curriculum
Number of Lectures: 28
Total Duration: 03:36:19
Organisational Environment
  • Introduction to Section 1: Organisational Environment  

    In this video, we introduce ourselves to the topics that are ahead of us in the first section of this course.

  • Introduction to Business Strategy  

    What is a business strategy? Is it a detailed plan or just outlined course of action where we would like to go? In this video, you will learn the answer to that.

  • Macro Environment of Organisation (PESTEL framework)  

    Every organisation has to consider and work with environment that is surrounding it. We will use famous PESTEL framework to analyse it.

  • Industry of Organization (Porter Five Forces Framework)  

    Once we learned about the environment, we start to be more detailed and use Five Forces Framework to analyse industry surrounding the organisation. 

  • Porter´s Five Forces Continued  

    There is a little bit more to learn about Five Forces Framework - identification of industry types.

  • Industry Life Cycle  

    If there is a new industry, companies will emerge, grow, mature, shake out and die. That is the natural order of industry life cycle.

  • Blue Ocean Thinking (Competitor Analysis)  

    How can we distinguish ourselves from our competitors? One way is to adopt Blue Ocean thinking.

Strategic Capabilities
  • Introduction to Section 2: Strategic Capabilities  

    In this video, we introduce ourselves to the topics that are ahead of us in the second section of this course.

  • Strategic Capabilities of Organisations  

    What are strategic capabilities? Well, every organisation needs some. these allow us to survive on the market and be profitable.

  • VRIN Model For Assessing Organisations Capabilities  

    VRIN model is the most popular model that is used for analysing strategic capabilities, or so called core competences. We really should learn it.

  • Organisation´s Value Chain and Value Network  

    It is necessary to understand that there are several units within an organisation, which are linked to a value chain.

  • SWOT Analysis  

    What are our strenghts, weaknesses, opportunities and threats? Probably the most crucial analysis one can perform on any organisation.

Business Strategies
  • Introduction to Section 3: Business Strategies  

    In this video, we introduce ourselves to the topics that are ahead of us in the third section of this course.

  • Generic Competitive Strategies  

    Every organisation has some competitors. Thereafter, every organisation needs some generic competitive strategies. What are those?

  • Cost-leadership Strategy  

    There is always one company that offers lowest price for a product. These are usually called cost-leaders.

  • Differentiation Strategy  

    If a company is able to produce a premium, or a very different product from its competitors, this company will be called differentiator.

  • Focus Strategy  

    If we are neither cost-leader, nor differentiator, we might very well be focusers. We focus on a very particular niche within a market.

  • The Strategy Clock  

    In this video, we summarize previously discussed strategies into a simple Strategy clock model.

  • Game Theory for Business Strategy  

    A very famous concept of Game Theory is applicable in many fields, however when it comes to interactive business strategies, it is an absolute must!

Corporate Level Strategy
  • Introduction Section 4: Corporate Level Strategy  

    In this video, we introduce ourselves to the topics that are ahead of us in the fourth section of this course.

  • Strategy Directions  

    If we are a corporate level manager, there are several directions that we can aim for. In this video, we will learn what options we have.

  • Diversification Drivers  

    If we diversify our business to a new domain, our effectiveness might suffer. Why is this so?

  • Vertical Integration  

    There is an option called integration. Herein, we take over our supplier or our customers. Is it a good strategy?

  • Portfolio Matrices  

    If we have a lot of companies in our corporate portfolio, how can we keep track of all of them? We use portfolio matrices.

Innovation
  • Introduction to Section 5: Innovation  

    In this video, we introduce ourselves to the topics that are ahead of us in the fifth section of this course.

  • Innovation Dilemmas  

    To innovate, is not a straightforward process. There are several dilemmas that we need to tackle.

  • Innovation Diffusion  

    How does innovation spread among customers or our competitors? Innovation diffusion depends on several factors.

  • Innovators and Followers  

    Is it always the best to be the innovator? Well, sometimes it might be better and more efficient to be the follower.

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