Course: International Expansion: A Blueprint for Success

International Expansion: A Blueprint for Success

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

How can your company benefit from the global marketplace? 

International markets present huge opportunities...but only to those companies with clear goals, in-depth strategies and visibility to measure performance.  I'm sure you've heard people say things like, "There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket." or "With Brazil's current growth rate, how can we not succeed by offering our product for sale in that market?" 

When companies struggle, it is often because they: 

  • Enter markets without properly understanding the intricacies of their target markets
  • Lack a cohesive go to market strategy for each particular country
  • Are inflexible in their positioning or product features
  • Don't understand the total costs of doing business in their target markets
  • Refuse to invest the proper resources needed for success

While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting. 

This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term. 

As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R&D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly. 

Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible! 

Basic knowledge

This course is a business expansion course. The only requirement is curiosity on how to do business in different cultures.

This course is ideally suited for:

  • Managers and executives looking to expand their business by going international
  • Organizations contemplating partnerships with international companies
  • Students taking international business, finance or economics courses
What you will learn

After completing this course, you will be ready to profitably expand your business internationally! Specifically, you will be able to:

  • Analyze which markets to enter
  • Determine the best ways to enter these markets
  • Forecast the impact of global expansion on your overall business
  • Understand what to do to keep your international business growing
Number of Lectures: 29
Total Duration: 02:56:24
  • Introduction and Objectives  

    In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. 

  • Course Outline  

     In this lecture, we review the agenda of the course by introducing each lecture. 

Which Markets Should I Enter
  • Opportunity and Market Size  

    We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. 

  • Business Climate  

    In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. 

  • Competitive Landscape  

    This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis.

  • Possible Partners and Ecosystem  

    In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. 

  • Leveraging Existing Relationships  

    When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you?

    Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. 

  • Quiz 1: Which Markets Should I Enter  
  • Market Entry Checklist  

    Here is the first checklist. I provide both a PDF version, which is formatted, along with an Excel version that you can modify for your needs.

What Are My Entry Options
  • Master Distributor  

     In this lecture, we look at the process of entering a market with a local master distributor. 

  • Local Agents  

     This lecture looks at the value of hiring local agents, or manufacturer's representatives. 

  • Sales and Support Office  

    In this lecture we look at what you should consider when opening up a sales and support office in a new country. 

  • Establishing an R&D Center  

    The complexities of establishing an R&D center in a new country as discussed, along with recommendations for moving forward. 

  • Product or Technology Licensing  

    In this lecture we review what you should consider, if you elect to license your product or technology to enter a market. 

  • Joint Venture  

    In this lecture, we review what are the major considerations if you seek a joint venture as a market entry strategy. 

  • Quiz 2: What Are My Entry Options  
  • Entry Options Checklist  

    Here is the second checklist. I provide both a PDF version, which is formatted, along with an Excel version that you can modify for your needs.

How Do I Model My Business
  • Costs  

    Our focus in this lecture is finding any unique costs to doing business in the target country, so you can fully model your cost structure. 

  • Forecasting Sales  

    In this lecture, we look at the unique aspects of creating and managing a sales forecast when dealing with a different culture. 

  • Currency Risks  

    Currency risk is discussed in this lecture. If your revenue and expenses are in different currencies, then your risks are much greater. We also look at currency hedging. 

  • Cash Flow Management  

    In the cash flow management lecture, we focus on understanding what the payment process is like in a given country. 

  • Quiz 3: How Do I Model My Business  
  • Business Modeling Checklist  
How Do I Keep Growing My International Business
  • Visibility and Presence  

    In this lecture, we provide suggestions for how headquarters can improve visibility and presence in a country. 

  • Localization: sales and support  

    Localizing sales and support is more than just translating your collateral. In this lecture, we provide the full picture of what it entails to localize your sales and support structure. 

  • Localization: products and services  

    In this lecture, we look at all the items in your product that you need to consider localizing when entering a new market. 

  • Networking and Localizing Yourself  

    This lecture focuses on you. What can you do to help your business succeed in the new market you are entering? 

  • Quiz 4: How Do I Keep Growing My International Business  
  • Growing Your International Business Checklist  

    Here is the fourth (and final) checklist. I provide both a PDF version, which is formatted, along with an Excel version that you can modify for your needs.

Final Thoughts
  • Goods vs Services vs Software  

    Our course has primarily focused on selling a physical product. What is different if you provide services or sell software? This lecture looks at the few differences you will need to consider. 

  • Complete Checklist  

    All four checklists are combined into one PDF. As for the Excel file, each checklist is its own tab.

  • Additional Resources  

    This list includes some good global trade resources, a link to a website that lists many trade shows by industry by country, along with some in country resource examples (you should Google for similar resources if your target country is not listed).

  • Conclusion  

    Thank you for taking this course. I hope you found it to be very helpful and a course that you can refer back to time and time again. I will continue to update and expand this course based on student feedback and suggestions. Business is always evolving and I will try my best to continue enhancing the course. As I continue to conduct business globally, I will add anything new that I learn. 

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