Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.
TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"
You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
Who is the target audience?
- Oil executives
- Gas executives
- Energy executives
- Crisis Managers
- Public Relations Executives
- Video recorder on cell phone, tablet or computer
- Maintaining your reputation during a crisis
- Looking confident and comfortable during a news conference
- Framing crisis messages
- Answering tough questions from reporters
- Speaking in sound bites
- Rehearsing for crisis communications events
- Developing a crisis management plan