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Course: Crisis Communications Training For Oil/Gas/Chemical Execs

Crisis Communications Training For Oil/Gas/Chemical Execs

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.

TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

Who is the target audience?

  • Oil executives
  • Gas executives
  • Energy executives
  • Crisis Managers
  • Public Relations Executives
  • CFOs
  • CMOs
Basic knowledge
  • Video recorder on cell phone, tablet or computer
What you will learn
  • Maintaining your reputation during a crisis
  • Looking confident and comfortable during a news conference
  • Framing crisis messages
  • Answering tough questions from reporters
  • Speaking in sound bites
  • Rehearsing for crisis communications events
  • Developing a crisis management plan
Curriculum
Lectures quantity: 51
Common duration: 02:08:41
Before We Start, Here Is How To Get the Most Out of this Course
  • Before We Start, Here is the #1 Tip to Improving Your Communication Skills  
  • Who is TJ Walker?  
  • $10,000 Guarantee This Course Will Make You a Better Communicator  
  • Your Questions Will Be Answered Here  
  • If You Like to Learn by Reading  
The Crucial Steps in Planning for a Crisis
  • Make Your Next Crisis Get Smaller NOW  
How to Have a Convincing Message
  • Secrets of a Successful Crisis Message  
  • A Media Message Answers all Basic Questions  
  • Media Messages Must be Interesting to Reporters  
  • Media Messages Must Resonate with Media Audience  
  • Your Media Message Needs to Benefit You  
  • Three is the Perfect Number of Media Messages  
  • Media Messages using a Venn Diagram  
  • Have a Positive Media Message  
  • Add Quantifiable Results to Your Media Message  
  • What Problem are you solving? Media Message  
Answering Questions and Holding Press Conferences
  • How to Answer Questions  
  • More basics on How to Answer Questions in a Media Interview  
  • Biggest Blunders to Avoid  
  • Answer One Question at a Time  
  • Keep Your Eyes on Your Message Points  
  • Do Not Repeat Negative Words from a Reporter  
  • Tell Reporters 'I Don't Know'  
  • Always Be Moving toward Your Message Points  
  • Give Brief Answers to Tough Questions  
  • Aim for All Three Messages In Every Answer  
  • Re-Write the Reporter's Questions in Media Interviews  
  • Don't Add One more thing at the End of the Interview  
  • Don't try to Control the Interview  
Sound Bites and Quotes
  • Oil and Gas Sound Bites  
  • What is a Sound Bite?  
  • Sound Bites: Bold Action Words  
  • Sound Bites: Reporters Love Cliches  
  • Sound Bites: Emotion  
  • Sound Bites: Give Specific Examples  
  • Sound Bites: Absolutes  
  • Sound Bite Tools: Attacks  
  • Sound Bite Tools: Humor  
  • Sound Bite Tools: Rhetorical Questions  
  • Sound Bite Tools: Analogies  
  • Sound Bite Tools Pop Culture References  
  • Three Easiest Sound Bite Tools  
  • Reflections on Sound Bites  
Final Preparations
  • How to Rehearse in 60 Seconds or Less  
  • How to Improve with Criticism  
  • Conclusion and Final Tips  
Bonus Section
  • The Epic Crisis Communications Disasters of BP  
  • Lecture from Liaqat Amin Satti  

    Liaqat Amin Satti

    Head of Crisis Management & Business Continuity

    EMS Department

    RasGas Company Limited

  • Media Training A to Z  
  • Media Training Success  
  • 1001 Ways to Wow the Media  
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