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Course: How to Encourage Users to Complete Your Calls to Action

How to Encourage Users to Complete Your Calls to Action

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

Who is the target audience?

  • Designers
  • Marketers
  • Entrepreneurs
  • Product owners
Basic knowledge
  • A Website for any business for the Customers
  • A willingness to understanding Customers in depth
What you will learn

A call to action provides:

  • Focus to your site
  • A way to measure the success of your site
  • Direction for your users
Curriculum
Lectures quantity: 30
Common duration: 04:34:47
Master the foundations of conversion optimisation
  • An introduction to encouraging action  
  • Ensure you measure the right metrics  
  • Boost conversion with quality traffic  
Understand the psychology of decision making
  • Discover how the brain works  
  • Design around how users make decisions  
  • Learn methods for getting to know your audience  
  • Ensure users never get forgotten  
  • Discover and solve users problems  
Discover how to reduce cognitive load and why that matters
  • Solve the problem of cognitive load  
  • Introduce simplicity to your site  
  • Utilise mental models to your advantage  
  • Avoid choice paralysis  
  • Make things feel easier  
Learn how to persuade people without alienating them
  • Avoid the pitfalls of persuasion  
  • Position your offering in a positive light  
  • Show appreciation to create passionate users  
  • Reduce the risk for your users  
  • Use social proof to reassure users  
  • Gain your users trust  
  • Create a sense of belonging by using a community  
Create compelling calls to action
  • Encourage action by picking the right moment  
  • Ensure users never miss your call to action  
  • Learn to write compelling calls to action  
  • Close deals with your post-click experience  
Improve your conversion rate into the future
  • Understand the need for continual optimisation  
  • Optimise your site over time  
  • Introduce testing to your working process  
  • Run your first usability test session  
  • Introduce A/B testing to your site  
Conclusions and Next Steps
  • Conclusions and Next Steps  
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