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Course: Content Marketing

Content Marketing

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

What do the Michelin Guide, soap operas, and recipes for cooking with Campbell's soup all have in common? They all started as content marketing. Each one was considered a better way to attract customers to a brand than just spending more on advertising. But they had the disadvantage of requiring huge sums to distribute to their respective audiences. And that's the good news for you--the Internet has now reduced distribution costs to nearly zero, so content marketing is within reach of even the most budget-challenged companies. All you need to do is to understand how to identify your audience, learn their content needs, and meet them. Which is actually what this course on content marketing will do for you. Learn how to reach your audience with quality content that won't break the bank.

Basic knowledge
  • A basic knowledge of online marketing concepts
  • Basic Understanding of Business
What you will learn
  • Learn common content marketing mistakes
  • Understand how to grow an audience and relationship building strategies
  • Pick up strategies to create highly valuable content and quick ways to get more leads
  • Learn how to use landing pages, A/B testing, and email option strategies to get real results
Curriculum
Lectures quantity: 56
Common duration: 00:20:30
Unit 1 - Welcome to Content Marketing, By Mike Moran
  • Welcome to Content Marketing, By Mike Moran  
  • What's Wrong With Advertising?  

    To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.

  • Traditional Media Usage Is On The Wane  
  • Unit 1 - Explore  
  • Unit 1 - Explore Continued...  
  • People Are Paying Less Attention To Advertising  
  • The Shift From Push To Pull Marketing  
  • Unit 1 - Explore 2  
  • Unit 1 - Reflection  
Unit 2 - What Exactly is Content Marketing?
  • What Exactly is Content Marketing?  
  • How Do Search Engines Determine Quality?  
  • Unit 2 - Explore  
  • How Do Social Networks Determine Quality?  
  • Unit 2 - Reflection  
Unit 3 - How Does Content Marketing Work?
  • How Does Content Marketing Work?  
  • Your Content Marketing Needs To Be Real  
  • Unit 3 - Explore  
  • Unit 3 - Explore Continued…  
  • Your Content Marketing Needs To Be Relevant  
  • Unit 3 - Explore 2  
  • Unit 3 - Explore Continued 2…  
  • Your Content Marketing Needs To Be Responsive  
  • Unit 3 - Reflection  
Unit 4 - The Four Steps to Content Marketing Success
  • The Four Steps to Content Marketing Success  
  • What If I Don't Have Any Money?  
  • What If Your Boss Won't Let You?  
  • Unit 4 - Reflection  
Unit 5 - Research Your Audience
  • Research Your Audience  
  • Marketers Must Now Be Publishers  
  • Unit 5 - Explore  
  • Unit 5 - Explore Continued…  
  • Researching Your Audience With Social Media Listening  
  • Unit 5 - Explore 2  
  • Unit 5 - Explore Continued 2...  
  • Researching Your Audience With Search Keyword Analysis  
  • Unit 5 - Reflection  
Unit 6 - Develop Your Content
  • Develop Your Content  
  • Finding Your Differentiation  
  • Unit 6 - Explore  
  • Unit 6 - Explore Continued…  
  • Repurposing Existing Content  
  • Unit 6 - Explore 2  
  • Coaxing Others To Provide Your Content  
  • Unit 6 - Reflection  
Unit 7 - Promote Your Content
  • Promote Your Content  
  • Promote Your Content Through Social Media Marketing  
  • Promote Your Content Through Social Media Marketing Continued...  
  • Promote Your Content Through Search Marketing  
  • Unit 7 - Explore  
  • Unit 7 - Explore Continued...  
  • Unit 7 - Reflection  
Unit 8 - Measure Your Results
  • Measure Your Results  
  • Why Is Marketing Measurement Important?  
  • How Do You Start Measuring?  
  • Unit 8 - Reflection  
Unit 9 - Knowledge Might Be Power, But It Sure Isn’t Money
  • Knowledge Might Be Power, But It Sure Isn’t Money  
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