Course: A/B Testing and Experimentation for Beginners

A/B Testing and Experimentation for Beginners

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

  • Product Changes - Web, Desktop, Mobile
  • Marketing Messages
  • Landing Page Optimization
  • Creative design
  • Call to actions
  • Funnel conversions
  • Search Marketing
  • Conversion Rate Optimization (CRO)
  • Growth hacking
  • Learn how to setup an A/B test in Google Optimize

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

  • Marketers
  • Marketing Analysts
  • Growth Hackers
  • Product Managers
  • Business Owners
  • Web Analysts
  • Conversion Rate Optimization professionals
Basic knowledge
  • Basic computer skills
  • Some marketing knowledge
What you will learn
  • A/B Testing is and how to use it to make better websites, ads and apps
  • Understand how experimentation help them make better decisions and hence improve marketing and conversions
  • Understand how you can improve conversion rates with A/B testing
  • Landing Page Optimization using A/B testing
  • Conversion Rate Optimization using A/B testing
  • Optimize Email Marketing with A/B testing 
Number of Lectures: 13
Total Duration: 01:05:17
  • Introduction  
A/B Testing and related terms and definitions
  • What is A/B testing  

    This lecture will teach you the definition of A/B testing. It is critical to make sure you understand the fundamental.

  • Why Random selection?  
  • What is A/A Test?  
  • How much traffic do you need?  

    This lecture explains the basics of amount of traffic you need to run an A/B test.

Some ideas for testing
  • A/B testing Ideas  
A/B Testing Process
  • A/B Testing Process Overview  
  • Finding Opportunities  
  • What are Goals and Metrics?  
  • Hypothesis and Opportunity Prioritization  
  • Run and Analyze A/B Test  
Google Optimize
  • Setting up Google Optimize  
  • Running A/B testing in Google Optimize  
Enrolled Students
$ 9.99
$ 49.99
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