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Course: Internet Marketing I M ACE Certification

Internet Marketing I M ACE Certification

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

Effective strategies to launch a product on the internet (or relaunch an existing product) using social media campaigns, emails, mobile and web tools.

  • The Internet Marketing Ace package is taught by IIM alumni and gives information on effective strategies to launch a product on the internet (or relaunch an existing product) using social media campaigns, emails, mobile and web tools
  • The strategies are time-tested, and many of these internet marketing secrets can be used to build independent businesses. The product is ideal if you’re keen on creating and selling your products/services on the internet; or are keen on working in a company which does so (or already are). It comes packaged with case studies, interviews, examples, and easily accessible (and mostly free) online tools that can be used to create a cutting-edge online presence
  • You also get an industry live project (with separate certification) and placement opportunities via our affiliates. Business owners may alternatively prefer our one-to-one mentoring session to fine tune the digital marketing for their business
  • For any inquiries about the Internet Marketing Ace certification program, email info@growthfoundation.in
Basic knowledge
  • Basic computer and internet use
What you will learn
  • Digital marketing strategies and tactics used by the experts
  • Over 80 digital marketing tools (most of them are free!)
  • Several case-studies to understand the concepts practically
  • Social media management and advertising
  • Google ads
  • Facebook and Instagram ads
  • Email Marketing
  • Basics of SEO
  • Landing page designing
  • YouTube and other Social Media Marketing
Curriculum
Number of Lectures: 39
Total Duration: 07:13:27
List Building
  • Introduction  
  • List building: What is it?  
  • Designing an email magnet  
  • Creating autoresponders  
  • Building social media followers  
  • Deciding your key metrics  
  • Getting affiliates  
  • Why email is king  
RELATIONSHIP WITH THE LIST
  • Understanding your prospects  
  • Boomerang principle  
  • Designing the offer  
  • The importance of positioning  
  • Psychological Triggers (part 1)  
  • Psychological Triggers (part 2)  
  • Getting more click-throughs  
ESSENTIAL TOOLS
  • Email Marketing Tools  
  • Website designing tools  
  • Creating a facebook page  
  • Running ads on facebook  
  • SEO and Adwords  
  • Twitter followers  
  • Using YouTube for marketing  
OTHER TOOLS
  • Creating & marketing a mobile app  
  • Productivity Tools  
  • Business management tools  
  • Analytics tools  
  • Design tools  
  • Crowdfunding tools  
  • Growth Hacking tools  
CASE STUDIES
  • Case-study 1 Practo  
  • Case-study 2 Snapdeal  
  • Case-study 3 HubSpot  
  • Case-study 4 Zomato  
  • Case-study 5 Amazon  
  • Case-study 6 Jabong  
  • Case-study 7 Colgate  
Interviews
  • Interview with Rajesh Srivastava  
  • Turn Expertise Into a Product  
  • Content Marketing: Interview with Ankit Doshi (founder, InsideIIM)  
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