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Course: Entrepreneur Launch Academy

Entrepreneur Launch Academy

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Welcome to the Entrepreneur Launch Academy. This programme will take you on a journey to prepare both you and your business for launch into the market.

This programme comprises of 13 sections with 45 video lessons.

Basic knowledge
  • None, just a willing to learn about business and a need to be successful
What you will learn
  • We will embark on a journey of both personal and business development getting you both ready to launch into the market
Curriculum
Number of Lectures: 45
Total Duration: 03:29:14
Introduction
  • Programme Overview  

    Welcome to the Entrepreneur Launch Academy

  • The Business Development Canvas  

    Developing a business requires more than just a good idea or a product. You will need a strategy, a plan and a way to introduce this and execute it all in the market place.

    The Business Development Canvas is just such a plan. The 24 different blocks map out a lot of what is covered within this programme and is so doing develops a strategic canvas to your business development.

Who am I?
  • The Sphere of Mankind  

    The Sphere of Mankind described the makeup, function, purpose and outworking of each segment of the human being.

  • Valuing your Values  
  • To Do or Not to Do  

    Knowing what to do to find your area of success is key to business success

  • My Strategic Network  

    Strategic Networks are developed through focused networking and accumulation of people and businesses who are then tasked to support you for the planed future.

Plausible Ideas
  • The Problem  

    The world in which we live is filled with fear, frustration and anger. People all around us are living each day with a lot of negative emotions. As entrepreneurs, we need to look at this frustration and see opportunity for a business solution.

  • The People  

    Who are the people affected by the identified problem?

  • The Product  

    What could be the perfect product offering to solve the problem that the people are experiencing?

  • The Profit  

    Your future business must not only address and solve the initial problems that you identified; it also needs to make money in order to survive.

    Making money is one of the hardest issues about starting a business. Many do not get this part right and end up spending all their savings on a business that is doomed to fail.

    Develop a business model that will ensure you account for all your costs and expenses and that will deliver payment and a profit back to you as soon as possible. 

Defining Your Business
  • Your Purpose  

    Knowing the main purpose of your business goes a long way to defining the rest of the attributes that follow. The purpose is the main reason why you have started and want to grow the business.

  • Your Vision  

    This is the picture of what the future looks like with your business having a major impact. The Vision statement is the main vision and focal point of all your business activities. It is non-specific and often may seem impossible at this stage but creates a point of reference for you, the staff, your customers and the other statement to come.

  • Your Mission  

    A sense of purpose of your business. How you and the business will achieve the vision. The mission statement is the How of your business. Define this by adding verbs to fulfil the Vision. The Mission statement normally include verbs and actions. 

  • Your Values  

    The belief and behaviour of the business and the employees.

    The value of your business in human behaviour terms. This statement becomes part of the employment contract that you will ask new staff members to agree to and sign before they start work.

    These statements should be in short sentences detailing the expected behaviour of all who work for you, including suppliers, contractors, customers and staff. These may define the inter-human relationships, the impact on the environment, the financial policies and documentation procedures.

  • Business Evolution  

    Any business develops from an initial idea into something bigger.

    1.      Initial Idea – a faint possibility that this idea could solve a problem and make some money

    2.      Product offering – a product that people need or want and may be willing to pay money for

    3.      Craft business – a business owned and run by the creator. When they work, the business makes money, when they don't, no money comes in.

    4.      Enterprise – a business that begins to function better. Internal processes are designed, staff are employed and money comes from different sources of income.

    5.      Corporate – a Business with a board of directors, shareholders and an established brand. Expansion plans include multi branches, franchise and listing

  • Types of Business Entities  

    The Companies Intellectual Properties Commission (CIPC) is the government agency in South Africa tasked with all company and organisation registrations and compliance.

    There are a number of different organisational structures you can trade under in South Africa:

  • Company Compliance Check List  

    For any company operating in South Africa, this is a simple compliance check list of registrations and compliances that you should attend to.

Product Specification
  • Product specification Template  
The Business Plan
  • Business Model Canvas  
Marketing
  • The Customer Offering  

    Too many companies suffer and from price wars and try to compete with similar brands based on prices, quality and speed. This is a fatal path for any business to tackle.

  • The Sales Cycle  

    As for any process there are steps that are needed before the final outcome is realised. Too often we expect a sale to come from just one initial meeting with a potential client. But there are a number of critical steps required before the sale can happen.

  • The Sales Funnel  

    Sales funnels have traditionally been all about numbers. The more people you stuff into the top, the more you will get out of the bottom. But all this has changed and marketing is about converting people to customers through developing profitable relationships.

  • Captivating Content  

    We have all become bored with images of traditional marketing and sales campaigns and seem to hardly notice the bright colours and fancy designs that companies spent millions developing that we are supposed to have some philological sub-conscious attraction with.

  • Marketing Campaigns  
Online Stratgies
  • Online Platforms  

    We unpack the different platforms available to market your business

  • Interfaces  

    We look at how all these platforms work together

  • Conversation Clouds  

    How do we measure our effective online marketing: conversation clouds

Business Analysis Tools
  • PESTEC Analysis  

    The PESTECL model is a method for analysing the external Marco- environment that an organisation finds itself in. it involves focusing on the main factors which are generally outside the control of a single organisation and are normally specific to a certain country or region, and all markets within it. 

  • Porter's 5 Forces  

    Michael Porter's five forces model is a measure to determine the attractiveness and degree of competition of a particular market or an industry. 

  • SWOT  

    Having looked at the different analysis tools, list the identified opportunities you need to look out for and the threats do you need to avoid.

Finance
  • Financial Statements  

    Finances for small business need not be a complicated affair that only your bookkeeper and accountant can understand. Business owners should have the ability to read, understand and interpret their own financials. Financial management gives you the ability to better navigate your business towards your desired targets

  • The Financial Calendar  

    Define all the financial dates that are associated with your business.

  • Questions to Ask Your Accountant  

    These are some of the key questions you should be asking your accountant on a regular basis:

Personal Development
  • Time Management  

    Time Management is not managing time; it is all about managing ourselves around the available time we have. 

  • The Art of Delegation  

    Delegation is a critical skill that any successful business person needs to acquire and master. This allows you to firstly outsource all those items on your Not-To-Do list but also spread the load of your business tasks to free up time that can be dedicated to business growth and strategy.

  • Developing a Strong Week Plan  

    As an Entrepreneur we need to have a good handle on a balanced life that gives allocated time to all 3 important areas of life:

    • Working in your business – servicing clients and making money
    • Working on your business – developing strategies and managing the business
    • Working out of your business – taking time to rest, relax and recuperate 


  • The Habit of Continuous Learning  

    Personal development is a key component of a sustainable business owner. You can never stop and think that you have arrived and now know it all. 

  • Setting Goals  

    Our lives do not move forward well when we live accidentally and reactively. We need to create the future we deserve and live our lives with purpose together with proactive actions.

  • Creating Accountability  

    When we are faced with a huge amount of goals and tasks ahead of ourselves we often get ‘stage fright’ and fall back into a state of lethargic paralysis and end up doing nothing.

Business Strategies
  • Marketing Strategy  

    Develop a continuous growth strategy for your marketing.

  • Strategic Networks  

    Your strategic network needs ongoing support, expansion and overhauling.

  • Product Diversification  

    An ongoing strategy is to always look at what else you could offer your clients with the existing resources then to look at what new resources could bring to your business.

  • Business Growth Strategy  

    Managing a business from a strategic platform requires a number of tools to get momentum and traction in the process of change and business development.

Business Launch Pad
  • Launch Pad Check List  

    Here is your Business Launch checklist. This checklist should be used on an ongoing basis to ensure you are doing the right things right with the right people.

Conclusion
  • Conclusion  

    Congratulations on completing the Entrepreneur Launch Academy. Here are some key activities you should be doing in the next few days to ensure the momentum you have gained from this programme continue to feed both you and your business.

    1.      Find a good business Mentor

    2.      Find a good business Coach

    3.      Define your goals and mile stones

    4.      Develop business strategies

    5.      Complete a working business plan

    6.      Application to funding if required

    7.      Develop a plan for your access to market


Rating
Enrolled Students
(4)
Level
Intermediate
Price
$ 125.00
Course Language
English
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