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Course: Excel with Business Blogging

Excel with Business Blogging

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?

Do you want to create deeper relationships with your customers to build brand loyalty?

You can in EXCEL WITH BUSINESS BLOGGING.

This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS

You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.

The Excel with Business Blogging course PROVIDES you with:

AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality

CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content

BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts

CASES STUDIES: Discover effective methods from top business blogs

A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.

AN EDITORIAL CALENDAR DEMO: We don’t just tell you about it, we arm you with the tools to set up your editorial content today

TEMPLATES: You’ll receive templates for your editorial road map calendar, blogging policy, blogging privacy policy and blogging comment policy

IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED.

DON’T MISS OUT ON THIS OPPORTUNITY...START TODAY.

Who is the target audience?

  • Business owners
  • Business executives
  • Business professionals
Basic knowledge
  • PC, Mac desktop, Laptop, Tablet or Mobile Phone
  • Paper and Pen for Brainstorming, Diagrams and Notes
  • Daily Planner or a Printed Calendar to jot down posts
What you will learn
  • Reinforce your brand's message
  • Reach your target demographic
  • Increase your online traffic
  • Generate more leads
  • Potentially boost revenue
  • Increase online traffic to your business website
  • Boost customer loyalty
  • Develop customer advocates
  • Build brand awareness online
  • Enhance thought leadership
  • Contribute to online conversations
Curriculum
Number of Lecture: 43
Total Duration: 00:45:22
Introduction
  • Course Introduction  
  • Syllabus  

    A list of your course activities.

  • Course Summary  

    A brief summary of what you will learn. 

  • Textbook: Excel with Business Blogging Guide  

    This is the textbook for the course.

Overview
  • Overview  

    Prepares your introduction to blogging.

  • What is a Blog?  

    Explores the origin of the blog.

  • Illustration: The Anatomy of a Blog  

    Breaks down the structure of a blog.

  • The Growth of Business Blogs  

    This lecture provides some history about business blogging.

  • Why Have a Business Blog  

    Explains the necessity of a business blog

  • The Reason Blogs Fail  

    Looks at the common problems that have resulted in the failure of a business blog.

  • How to Succeed  

    Explains tactics that will help your business blog to succeed.

  • Why Blog in 2014  

    Explains how blogs are significant today and the most recent trends.

  • Summary  

    Concludes this section with a brief review.

  • Overview Quiz  
10 Reasons to have a Business Blog
  • Overview for 10 Reasons  

    Brief explanation about what the section will cover.

  • Communicate and Build Relationships with Your Audience  

    Drives home the importance of building relationships.

  • Draw Traffic  

    Helps you understand how blogs draw traffic to your business.

  • Blogs are a Cost-effective Marketing Tool  

    Explains how blogs are cheap marketing alternative.

  • Blogs are Search Engine-Friendly  

    Addresses how you can make your blog posts more search engine friendly so they are read.

  • Blogs Make Your Business a Thought Leader  

    Encourages you and your staff to demonstrate your expertise in your field.

  • Blogs Build a Community  

    Helps you to recruit customer advocates.

  • Blogs Control Messages  

    How blogs can help you to become more media-savvy.

  • Blogs Help You Understand Your Customers  
  • Determine the Success or Failure of Products or Brand  

    Explains how proper analysis of your blog can help you determine the success or failure of your business projects.

  • Business Blogs can Attract New Talent  

    Tells you how blogs attract fresh talent.

  • Section: Summary  
  • 10 Reasons to Have a Blog  
Mapping out a Guide for Your Successful Business Blog
  • Mapping out a Guide for Your Successful Business Blog: Overview  

    Gets you prepared to get your hands dirty and delve into creating your own blog.

  • Identify Goals and Objectives  

    This lecture sets the vision for your blog and its purpose.

  • Identify your Audience  

    Helps you figure out who you are talking to.

  • Determine Your Focus  

    Centers your ideas.

  • Determine Who's Blogging  
  • Develop a Content Plan  

    This is your strategy session.

  • Demo: Editorial Calendar  

    This is the all important tool that you will need to build your blog. This lecture demonstrates an effective way to create your editorial calendar.

  • Reduce Exposure to Legal Risks  

    Addresses legal risks and how to avoid them.

  • Mapping out a Guide for Your Successful Business Blog: Summary  

    Brief reminder of what needs to be addressed before you begin.

Case Studies
  • Zappos: CEO Blogs  

    A case study that examines the effectiveness of CEO's involvement in business blogging.

  • Microsoft: Blog Series  

    Helps you prepare a blog series by showing and example of how one was prepared.

  • Starbucks: Holidays  

    Shows you how you can take advantage of holidays when preparing your blog's content.

Resources
  • Template: Blog Policy  
  • Template: Blog Comment Policy  
  • Template: Blog Privacy Policy  
  • Business Blogging Cheat Sheet  
Conclusion
  • Conclusion  
  • Simpliv Content Marketing Commercial  
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