Course: Startup Essentials: Become an Entrepreneur!

Startup Essentials: Become an Entrepreneur!

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

As you go through each chapter and validate your idea, I'll help you figure out your target market and then use data to drive your decisions. This way you won't make the mistake of doing what YOU think is right. You want the market to tell you what is right.

After putting together a team of brilliant entrepreneurs, mentors and advisors, I'll explain the legal documentation you'll need to protect your company. Then I'll show you how to build a Minimum Viable Product. Once it's built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome.

Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!

Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.

Lastly, I'll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!

Originally taught and created by Jason Sherman for the University of Pennsylvania's Wharton school of business, this course is now open to the public by Jason.

This course is based on Jason's entrepreneurship guidebook "Strap on your Boots". It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Who this course is for:

  • Anyone who wants to become an entrepreneur and build a startup
  • Anyone who has built a product and wants to learn more
  • First time entrepreneurs
Basic knowledge
  • Basic knowledge on how to use social media and google drive
  • The desire to start a company!
What you will learn
  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement
  • The proper way to engage the press & media
  • How and when to pivot your company
  • How to approach various funding sources
  • How to become an expert in anything
  • Ways to improve your life and reach your goals
Number of Lectures: 77
Total Duration: 03:02:40
Course Outline
  • Introduction  
  • Before we begin  
  • Intro to Ideation  
  • Core Value Proposition  
  • Surveys Rule!  
  • Lean Canvas  
  • Research the Market  
  • Build a Better Mousetrap & Resources  
Team Building
  • Intro to Team Building  
  • Choosing Cofounders  
  • Challenging New Team Members  
Legal Documentation
  • Intro to Legal  
  • Cross your T's and dot your I's  
  • Equity & Stock Options  
  • Board of Directors & Advisors  
Minimum Viable Product
  • Intro to MVP  
  • Definition & Examples  
  • SCRUM & Task Management  
  • Needs vs. Wants  
  • Visualization, Flowcharts, Whiteboard, Workflow, etc.  
  • Leverage Open Source Technology  
  • Deciding on a Tech Stack  
  • API's & SDK's  
  • Research UI/UX  
  • Crowdfunding  
  • Name, Brand, Logo  
  • Shortcuts to MVP  
Beta Launch
  • Intro to Beta Launch  
  • Press releases  
  • Blogging & social media  
  • Q & A for the public  
  • Promo video  
  • Resources  
  • Intro to Analytics  
  • Metrics  
  • Google Analytics  
  • User Acquisition Funnel  
Your Pitch
  • Intro to Your Pitch  
  • Inspiration for Your Pitch  
  • Elements of a Great Pitch  
  • Pitch Tips  
  • Instamour Example Pitch  
  • Intro to Fundraising  
  • The 4 T’s  
  • Pitch Deck  
  • Q & A from Investors  
  • No versus Yes  
  • Types of Investors  
  • Tips to Land an Investor  
  • Due Diligence  
  • Term Sheets  
  • Fundraising - Resources  
  • Intro to Scaling  
  • Catering to a large audience  
  • Storage, speed, and security  
  • Growth Hacking  
  • Partnerships  
  • More fundraising  
  • Acquisition or growth?  
Final Thoughts
  • Applying Principles  
  • Don’t be afraid  
  • Learn from your mistakes  
  • Choose a job you love  
  • Stay healthy  
  • Praise your peers  
  • It’s never too late  
  • Never give up  
  • Exude greatness  
  • Take breaks  
  • Listen, listen, listen  
  • Organize your life & make priority lists  
  • Never stop learning  
  • Give up control & find a mentor  
  • Become an expert  
  • Minimize your expenses  
  • Set goals  
  • Conclusion  
Enrolled Students
$ 9.00
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