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Marketing Strategy - احترف في التسويق

Features Includes:
  • Self-paced with Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App

Course Preview Video

Description

Since the basic purpose of business is to create customers, the way to grow a business is through marketing. This explains why marketing has often been equated with creativity and viewed as the most important function in business. Marketing is a dynamic, fascinating and highly stimulating field of contemporary business studies and in this course you will be exposed to the “language of marketing” used by marketing practitioners and scholars.

The course describes frameworks supporting marketing activities. It discusses the understanding to consumer goods, as well as service, and business-to-business.Topics include: marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation, the changing global environment.

  • Industry & Environmental Analysis
  • Target Market Selection
  • Proposed Research Tools (Interviews, Survey,……)
  • Consumer Analysis
  • Competitive Analysis
  • SWOT Analysis
  • Problem Identification
  • Marketing Objectives
  • Marketing Strategies (Product Positioning& Branding, Pricing, Distribution management, Integrated Marketing Communications - IMC)
  • Detailed Implementation Plan , Timeline & Budgeting  

وبما أن الغرض الأساسي من العمل هو خلق العملاء، والطريقة لتنمو الأعمال التجارية هي من خلال التسويق. وهذا ما يفسر لماذا كان التسويق في كثير من الأحيان مساويا للإبداع ويعتبره أهم وظيفة في مجال الأعمال. التسويق هو مجال ديناميكي، رائعة ومحفزة للغاية للدراسات التجارية المعاصرة، وفي هذه الدورة سوف تتعرض ل "لغة التسويق" المستخدمة من قبل الممارسين التسويق .

وتصف الدورة الأطر الداعمة لأنشطة التسويق. وهو يناقش فهم السلع الاستهلاكية، فضلا عن الخدمة، والأعمال التجارية إلى الأعمال.المواضيع تشمل: عمليات التسويق والتخطيط، واستخدام أبحاث السوق، وفهم المستهلكين والعملاء، وصنع القرار والمزيج التسويقي، والسوق والتجزئة، وتحديد المواقع والتمايز المنتج، والبيئة العالمية المتغيرة.

Who this course is for:

  • Any one who wants to learn marketing, entrepreneurs, small business owners
  • Anyone wants to work in marketing or grow his/her own business

Basic knowledge
  • An open mind to learn new concepts of marketing

What will you learn
  • Market their ideas, their business in a very simple and professional way
  • Understand marketing strategy and fundamentals
  • Prepare executable market plan
  • Learn to study competitors, every aspect around the business to decide his/her competitive edge
  • understand customer buying behavior and learn different ways to attach their clients 
Course Curriculum
Number of Lectures: 19 Total Duration: 11:47:39
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