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The Business of Fashion

Features Includes:
  • Self-paced with Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App

Course Preview Video

  • Author

    Nino Via

  • Categories

    Marketing

  • Duration

    00:32:56

  • 0 Students Enrolled

Description

Learn how to develop a Business Plan, Consumer and Product Research, Manufacturing and Production Process, Marketing and E-Commerce, Print-on-Demand, Vision and Purpose for your Company.

Learn how to take your Collection/Line/Brand and turn it into a money making machine.

A great fashion collection/line is not enough to succeed. Owning your own Company is a big responsibility - you need a strong Business Plan to avoid failure. Furthermore, this Course empowers the student to turn their designs/company into a financially successful Brand. 

This Course covers areas on research and development, and the manufacturing process, and how to create your own Online store. It addresses the importance of Social Media and all the different platforms. It also includes philosophical topics such as vision and purpose fro your brand/business, and your core values for your company.

In this Course you will:

  • Develop a Business Plan: a 6-part/components Plan
  • Executive Summary and Budgets
  • Learn Consumer Research and Product Research
  • Manufacturing: Domestic vs Overseas
  • Production Process
  • Print-on-Demand
  • E-commerce - Your own Online Store
  • Distribution and Marketing channels
  • Online Presence and Social Media
  • Shopify and similar platforms
  • Bloggers and Influentials
  • Reason/Purpose for your business
  • Creating a VISION for your Company
  • Core Values
  • Quantum thinking in fashion design

In this Course the student learns how to develop a 6-Part Business Plan that will support the model necessary to establish a successful business. It discusses the many options available nowadays (thanks to the internet) to start your own company from scratch without much of financial investment.

A solid Business Plan is essential is succeeding in the fast paced world of fashion. You must be aware of all the steps and processes of taking your fashion designs from the runway to the streets. You must know the manufacturing available to you: should you manufacture domestic or overseas.... Nowadays an online presence is so important for the success of a fashion brand - global visibility is not only available to you but it's a must. 

This Course also address the reason and purpose of why you (the designer) do what you do, what is your motivation and purpose. Ir also touches on the infinite possibilities available if one is aware of our thoughts and how to direct them to create what we want to create - the sky is the limit!


Basic knowledge
  • No requirements or prerequisite

What will you learn

In this Course you will:

  • Develop a Business Plan: a 6-part/components Plan
  • Executive Summary and Budgets
  • Learn Consumer Research and Product Research
  • Manufacturing: Domestic vs Overseas
  • Production Process
  • Print-on-Demand
  • E-commerce — Your own Online Store
  • Distribution and Marketing channels
  • Online Presence and Social Media
  • Shopify and similar platforms
  • Bloggers and Influentials
  • Reason/Purpose for your business
  • Creating a VISION for your Company
  • Core Values
  • Quantum thinking in fashion design
Course Curriculum
Number of Lectures: 10 Total Duration: 00:32:56
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