Course: Media Training for Doctors/Healthcare Pros: Master the Media

Media Training for Doctors/Healthcare Pros: Master the Media

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

Imagine that every time you speak to a healthcare reporter, you get the exact message and even the exact quotes you wanted in the final story. Wouldn't it be great if your medical expertise got into the final story without any distortions?

In this Media Training for Doctors and Healthcare Professionals course, you will learn the following:

  • How to look your best on camera
  • How to shape a media message
  • How to answer health reporters' questions
  • How to speak in sound bites
  • How to get the exact quote you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Simpliv's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?

  • Doctors and medical professionals who face the media
Basic knowledge
  • Students will need to record themselves speaking using a cellphone camera or webcam
What you will learn
  • Look comfortable and confident on TV
  • Create media messages
  • Answer reporters' questions
  • Speak in sound bites
  • Get the exact quotes you want in stories
Number of Lectures: 61
Total Duration: 01:40:06
Your Healthcare Expertise Will Shine In Every Interview
  • Your Message Will Get Into the Final Story  
  • You Wil Be Able to Simplify Complex Medical Issues  
This Is How to Look Your Best on Camera
  • How to Look Your Best on Camera Overview  
  • Your Clothes Send a Message  
  • How to Apply Makeup  
  • How to Sit for TV Interviews  
  • How to Smile for TV Interviews  
  • How to Use Your Eyes  
  • How to Move Your Head  
  • How to Move Your Body  
  • How to Move Your Hands  
  • How to Sit in Your Chair  
  • How to Stand  
  • Video Record and See Your Improvements  
Housekeeping Matters
  • $10,000 Guarantee This Course Will Make You a Better Communicator  
  • If You Like to Learn by Reading  
  • Your Questions Will Be Answered Here  
Crafting the Perfect Medical Message
  • How to Frame a Message  
  • A Media Message Answers All Basic Questions  
  • Media Messages Must be Interesting to Reporters  
  • Media Messages Must Resonate with Media Audiences  
  • Your Media Messages Must Benefit You  
  • Three is the Perfect Number  
  • Venn Diagram  
  • Have a Positive Message  
  • Add Quantifiable Results to Your Media Message  
  • What Problem are You Solving?  
  • Create Your Own Media Message  
You Will Answer Questions in a Media Interview on Your Own Terms
  • How to Answer Questions in a Media Interview Overview  
  • Answer One Question at a Time  
  • Keep Your Eyes on Your Message Points  
  • Do Not repeat Negative Words  
  • Tell Reporters 'I Don't Know'  
  • Always Be Moving Toward Your Message Points  
  • Give Brief Answers to Tough Questions  
  • Aim for All Three Messages in Every Answer  
  • RE-Write the Reporter's Questions  
  • Don't Add One More Thing  
  • Don't Try to Control the Interview  
Packaging Your Messages Points with the Sound Bites You Like
  • What is a Sound Bite Overview  
  • Sound Bites Bold Action Words  
  • Sound Bites Reporters Love Cliches  
  • Sound Bites Emotion  
  • Sound Bites Give Specific Examples  
  • Sound Bites Absolutes  
  • Sound Bites Attacks  
  • Sound Bite Tools Humor  
  • Sound Bite Tools Rhetorical Questions  
  • Sound Bite Tools Analogies  
  • Sound Bite Tools Pop Culture References  
  • Three Easiest Sound Bite Tools  
  • Reflections on Sound Bites  
  • 5 Outcomes of Every Media Interview  
  • Sound Bite Homework  
  • Sound Bite Practice  
  • Final Interview Practice  
Concluding Thoughts
  • Conclusion  
  • Feedback  
Bonus Reading
  • Media Training A to Z  
  • Media Training Success  
  • 1001 Ways to Wow  
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