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Course: "Do", Innovation, Product Design and Value Proposition

"Do", Innovation, Product Design and Value Proposition

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.

Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do" and then translate that into a compelling “value proposition". Together the “dos" will enable engineering to build the right product and the value proposition will direct marketing to get the marketing plan right. Together, implementing the right “dos" and “value proposition will ensure product success.

Who is the target audience?

  • Product Leaders: Director, VP, Business Unit Manager, Start-Up, Enter
  • Entry Level (Basic), Intermediate, Advanced (Specialist)
Basic knowledge
  • Basic Understanding of Business
What you will learn
  • Learn about the value of outcomes, “do” its history and use
  • Understand what is an outcome and a “Do”
  • How to gather information to define the outcomes and the “Do’s
  • Learn how to identify and prioritize opportunities
  • Learn how to turn a “Do” statement into a User Story to be used for development
  • Learn about the sources of innovation and the methodology to do it
  • Learn how to discover new markets and size them
  • Learn about the types of innovation and the process of innovation
  • Learn about Value propositions and how to write them
Curriculum
Lectures quantity: 19
Common duration: 00:41:27
Introduction
  • Introduction  
  • Learning Objectives  
  • Audience for this Course  
  • Pre-Readings  
  • Inputs to “Do”, Value Proposition and Positioning  
  • Resources  
  • Instructions  
Section 2 - Do
  • Pre-Lesson Quiz - Value of Do  
  • Value of Do  
    • Learn about the value of outcomes, “do” its history and use


  • Post-Lesson Quiz - Value of Do  
  • Pre-Lesson Quiz - How To Define A “Do”  
  • How To Define A “Do”  
    • Understand what is an outcome and a “Do”
    • How to gather information to define the outcomes and the “Do's
    • How to prioritize
    • How to use for development
  • Post-Lesson Quiz - How To Define A “Do”  
  • Pre-Lesson Quiz - Information Gathering  
  • Information Gathering  
    • Learn how to gather information to define outcomes and “do”s


  • Post-Lesson Quiz - Information Gathering  
  • Pre-Lesson Quiz - Prioritizing "Do"s  
  • Prioritizing "Do"s  
    • Learn how to identify and prioritize opportunities
  • Post-Lesson Quiz - Prioritizing "Do"s  
  • Pre-Lesson Quiz - Going to Development  
  • Going to Development  
    • Learn how to identify and prioritize opportunities
  • Post-Lesson Quiz - Going to Development  
Innovation
  • Pre-Lesson Quiz - Sources of Innovation and Methodology  
  • Sources of Innovation and Methodology  
    • Learn about the sources of innovation and the methodology to do it
  • Post-Lesson Quiz - Sources of Innovation and Methodology  
  • Pre-Lesson Quiz - Discover New Markets and Market Sizing  
  • Discover New Markets and Market Sizing  
    • Learn how to discover new markets and size them
  • Post-Lesson Quiz - Discover New Markets and Market Sizing  
  • Pre-Lesson Quiz - Types of Innovation and Ideation Process  
  • Types of Innovation and Ideation Process  
    • Learn about the types of innovation and the process of innovation
  • Post-Lesson Quiz - Types of Innovation and Ideation Process  
  • Other Product Success Considerations  
    • In this lecture you will learn about a couple other success considerations regarding growth and risk avoidance
Value Proposition
  • Pre-Lesson Quiz - Value Proposition Lecture Video  
  • Value Proposition Lecture Video  

    •To learn what a value proposition is and how to write one

  • Post-Lesson Quiz - Value Proposition Lecture Video  
  • Conclusion  
  • Next Activities  
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