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Course: Media Training for Financial Service Professionals

Media Training for Financial Service Professionals

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
About this Course

Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

  • Look your best on TV
  • Create media messages
  • Answer financial reporter's questions
  • Speak in sound bites
  • Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Simpliv's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?

  • Financial service professionals who wish to speak to the news media
Basic knowledge
  • Students will need to record themselves speaking using a cellphone camera or webcam
What you will learn
  • Look comfortable appearing on financial TV shows
  • Creating financial media messages
  • Answering reporters' questions
  • Speaking in sound bites
  • Getting the quotes you want in the financial media
Curriculum
Lectures quantity: 61
Common duration: 01:41:18
Sharing Your Financial Expertise With the Media
  • You Can Promote Your Business and Brand In the Financial News Media  
  • You Can Simplify Complex Financial Data and Concepts  
  • You Don't Have to Have Jim Cramer's Energy  
  • The Secret to Being a Financial Media Star - Initiate Content and Contact  
  • How to Look Your Best on Financial TV  
Housekeeping Matters
  • $10,000 Guarantee This Course Will Make You a Better Communicator  
  • If You Like to Learn by Reading  
  • Your Questions Will Be Answered Here  
How to Look Your Best on Camera
  • How to Apply Makeup  
  • How to Sit for TV Interviews  
  • How to Use Your Eyes  
  • How to Move Your Head  
  • How to Move Your Body  
  • How to Smile for TV Interviews  
  • How to Move Your Hands  
  • How to Sit in Your Chair  
  • How to Dress  
  • Video Record and See Your Improvement  
Messaging
  • How to Frame a Media Message  
  • A Media Message Answers All Basic Questions  
  • Media Messages Must Be Interesting to Reporters  
  • Media Messages Must Resonate with Media Audience  
  • Your Media Message Needs to Benefit You  
  • Three is the Perfect Number  
  • Venn Diagram  
  • Have a Positive Message  
  • Add Quantifiable Results  
  • What Problem Are You Solving?  
  • Assignment - Create Your Own Media Message  
Answering Questions in Media Interviews
  • How to Answer Questions in Media Interviews Overview  
  • Answer One Question at a Time  
  • Keep Your Eyes on Your Messages  
  • Do Not Repeat Negative Words  
  • Tell Reporters 'I don't Know'  
  • Always Be Moving Toward Your Message Points  
  • Give Brief Answers  
  • Aim for All Three Messages in Every Answer  
  • Re-Write the Reporter's Questions  
  • Don't Add One More Thing  
  • Don't Try to Control the Interview  
Sound Bites
  • What is a Sound Bite Overview  
  • Sound Bites Bold Action Words  
  • Sound Bites Reporters Love Cliches  
  • Sound Bites Emotion  
  • Sound Bites Give Specific Examples  
  • Sound Bites Absolutes  
  • Sound Bites Attacks  
  • Sound Bite Tools Humor  
  • Sound Bite Tools Analogies  
  • Sound Bite Tools Pop Culture References  
  • Three Easiest Sound Bite Tools  
  • Reflections on Sound Bites  
  • The five outcomes of every media interview  
  • Sound Bite Homework  
  • Sound Bite Practice  
  • Final Interview Practice  

    Attached is a check list for grading yourself.

Closing Thoughts
  • Conclusion  
  • Feedback  
Bonus Reading
  • Media Training A to Z  
  • Media Training Success  
  • 1001 Ways to Wow  
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