Course: Public Affairs: How to Be a Government/PIO Spokesperson

Public Affairs: How to Be a Government/PIO Spokesperson

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course

Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

  • How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera
  • How to shape a three-part, thirty second media message for each interview
  • How to answer reporters' questions in a strategic, focused manner
  • How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this course today.

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?

  • Government officails, press spokespersons, and public information officers
Basic knowledge
  • You will need to record yourself on video using a cell phone, tablet or webcam
What you will learn
  • Represent a Government Agency or division in front of the media
  • Serve as a media spokesperson for a government agency
  • Handle a press conference
  • Speak in sound bites
Number of Lectures: 67
Total Duration: 01:54:10
Before We Start, Here is How to Get the Most Out of this Course
  • Before We Start, Here is the #1 Tip to Improving Your Communication Skills  
  • Who is TJ Walker?  
  • $10,000 Guarantee This Course Will Make You a Better Communicator  
  • If You Like to Learn by Reading  
  • Your Questions Will Be Answered Here, In Video  
You Can Have 100% Control Over Your Message and Image
  • Communicating Your Messages Successfully, On a Daily Basis  
To Be Believable and Credible, You Must Look Believable On TV
  • How to Look Your Best on TV - Overview  
  • How to Apply Makeup for TV Interviews  
  • How to Sit for TV Interviews  
  • How to Smile for TV Interviews  
  • How to Use Your Eyes During a TV Interview  
  • How to Move Your Head for Video Interviews  
  • How to Move Your Body for TV Interviews  
  • How to Move Your Hands for TV Interviews  
  • How to Sit in Your Chair for TV Interviews  
  • How to Stand for TV Interviews  
  • How to Dress for TV Interviews  
  • Video Record and See Your Improvement  
Creating a Winning Message
  • Message  
  • How to Frame a Media Message  
  • A Media Message Answers all Basic Questions  
  • Media Messages Must be Interesting to Reporters  
  • Media Messages Must Resonate with Media Audience  
  • Your Media Message Needs to Benefit You  
  • Three is the Perfect Number of Media Messages  
  • Media Messages using a Venn Diagram  
  • Have a Positive Media Message  
  • Add Quantifiable Results to Your Media Message  
  • What Problem are you solving, Media Message  
  • Assignment - Create your own Media Message  
Answering Questions in a media Interview
  • How to Answer Questions in a Media Interview Overview  
  • Answering Questions  
  • Answer One Question at a Time  
  • Keep Your Eyes on Your Message Points  
  • Do Not Repeat Negative Words from a Reporter  
  • Tell Reporters 'I Don't Know'  
  • Always Be Moving toward Your Message Points  
  • Give Brief Answers to Tough Questions  
  • Aim for All Three Messages In Every Answer  
  • Re-Write the Reporter's Questions in Media Interviews  
  • Don't Add One more thing at the End of the Interview  
  • Don't try to Control the Interview  
Speaking in Sound Bites
  • Soundbites  
  • What is a Sound Bite Overview  
  • Sound Bites Bold Action Words  
  • Sound Bites Reporters Love Cliches  
  • Sound Bites Emotion  
  • Sound Bites Give Specific Examples  
  • Sound Bites Absolutes  
  • Sound Bites Attacks  
  • Sound Bite Tools Humor  
  • Sound Bite Tools Rhetorical Questions  
  • Sound Bite Tools Pop Culture References  
  • Three Easiest Sound Bite Tools  
  • Reflections on Sound Bites  
  • The 5 Outcomes of Every Media Interview  
  • Simpliv Sound Bite Homework  
  • Sound Bite Practice  
  • Video Homework  
  • Final Interview Practice  
  • Conclusion  
  • Feedback  
Bonus Reading
  • Media Training A to Z  
  • Media Training Success  
  • 1001 Ways to Wow the Media  
  • Secret to Foolproof Presentations  
  • Public Speaking Success  
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