Course: Instagram Marketing 101 - How to use Instagram for Business

Instagram Marketing 101 - How to use Instagram for Business

  • Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App
  • Self-Paced
About this Course


Instagram has over 700 million (700.000.000+) users and has over 400.000.000 active daily users.

Insanity, right?

Do I need to say anything more to be on Instagram? If you are a business, an entrepreneur or just a person who wants to share their ideas, journey, service, products etc. on the internet


In this course, I will show you how to get started with Instagram and how to start building an audience and following on this platform.

Interested? If yes, continue reading...

You will not just learn how to set up an account BUT you will learn everything from optimizing your account to getting leads and potential clients.

You will learn

  • How to set up an account
  • How to use the different features of Instagram
  • How to create content
  • How to grow your exposure
  • How to optimize your account for leads
  • ... many more

Just check out the curriculum down below for more details.

You will learn how to grow an Instagram account THE ETHICAL way.

NO fake likes

NO fake followers

NO fake comments

especially NOT a "How to get rich by using Instagram..."

No experience, No problems

I specifically designed this course for beginners. If you did not use the app until now, it's no problem. We start off with the very basics and go more into the advanced tactics of Instagram Marketing.

At the end of the course, you will see my cases studies on how I grew accounts from ZERO. You will see what mistakes I made so you will not repeat them.


  • Smartphone with Instagram app installed
  • PC or laptop
  • Internet connection
  • willingness to apply and practice the methods taught in this course

This course is recommended for

Small business owners, social media managers, entrepreneurs, travelers, photographers, digital nomads, companies who want 'to go online'.

Businesses who want to start an Instagram account or have less than 10000 followers. Persons who want to start building their own brand.


This course is not for skeptics, lazy, people who want to make money fast on Instagram.

If you are not willing to put in the work but you expect to your Instagram to grow magically...then sorry, my friend...THIS COURSE IS NOT FOR YOU

Who this course is for:

  • Social Media Managers
  • Small and Medium sized business owners
  • Anyone who wants to learn how Instagram works
  • Anyone who wants to market on Instagram
  • Companies who want to market on Instagram
  • Entrepreneurs
Basic knowledge
  • You should have a phone that runs Instagram
  • You should be able to use a smartphone at beginner level
  • You should have a PC and able use it at a beginner level
What you will learn
  • Will be able to create an awesome Instagram profile and feed
  • Will be able to produce daily content
  • Will be able to grow Instagram followers
  • Will be able to collect leads from Instagram
  • Will be able to sell products/services through Instagram 
Number of Lectures: 52
Total Duration: 05:04:46
  • About the instructor and the course  

    Find out more about me and about Instagram Marketing 101.

Instagram Fundamentals
  • Introduction to Fundamentals  

    Overview of this section.

  • Basic Features of Instagram  

    Learn about the interface and basic features of the Instagram app.

  • How Instagram Works  

    Learn about how Instagram algorithm works and why hashtags matter.

  • Rule no.1 & Rule no.2 of Instagram Marketing  

    The two rules you should never break when building an Instagram account.

  • Purpose and Theme  

    Decide what is your purpose with Instagram. 

Account Setup
  • Introduction to Account Setup  

    Preview of what we will discuss in this section.

  • Username Selection  

    Learn how to choose a username that is easy to be remembered. And learn how to change an existing Instagram handle

  • Personal or Business Account  

    Learn how to create a business Instagram page and how to switch from personal to business account.

  • How to Create an Amazing Bio Description  

    Learn how to use keywords and emojis in your Bio description to create a drooling profile.

  • How to Select the Perfect Display Image (Profile image)  

    Learn what size your display image should be and what types of images fit the best on Instagram.

  • The Instagram solo link  

    Learn why the solo link is so important and how to use it.

Content Strategy
  • Introduction to Content creation on Instagram  

    A preview of what you will learn in this section.

  • Theme of your account  

    Let's figure out what is your theme.

  • Quality and Quantity of content  

    Learn about quality requirements and frequency of content. 

  • Type of content that work on Instagram  

    Learn what types of content work on Instagram.

  • How to create compelling content (non designers)  

    Learn how you can create content as a non-designer.

  • Free stock photo websites  

    Websites you can use to get free images for my content.

  • Tools for creating content: IOS devices  

    Learn what free and paid apps you can use to create content on IOS devices.


    If you find apps for IOS devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

  • Tools for creating content: Android devices  

    Learn what free and paid app you can use to create content on Android devices.


    If you find apps for Android devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

  • Tools for creating content: Desktop tools  

    Learn about free tools you can use to create content on desktop.

  • What to do if you don't have time to create content  

    Learn how to delegate content creation. 

  • Tools to schedule your content  

    Learn what tools you can use to schedule your content.

  • Create the ultimate Content Strategy Plan  

    Learn how I create a content calendar that helps me get an overview of the content. 

  • Quiz  
Growth Hacks
  • Introduction to Growth Hacking  

    Overview of what you will learn in this section.

  • Growth Hack no.1 - Consistency  

    Learn why consistency is key to building an Instagram account.

  • Growth Hack no.2 - Hashtags  


  • Growth Hack no.3 - Follow  
  • Growth Hack no.4 - Engaging  

    You have to engage to create a relationship.

  • Growth Hack no.5  
  • Growth Hack no.6 - Give Aways  

  • Growth Hack no.7 - Paid Shoutout  
  • Tools to track your growth  

    Learn about how you can track your growth.

Advertising and Promotion
  • Introduction to advertising and promotion  

    Overview of this section.

  • Instagram ads- within the app  

    Learn how to boost your posts within the app.

  • Instagram ads - Facebook Ads Manager  

    Learn how to create ads with Facebook Ads Manager.

  • Paid shoutouts: how much does it cost  

    Learn about paid shoutouts and how much is you should pay for a shoutout.

  • How to reach out to influencers  

    Learn 3 ways to reach to influencers.

How To Generate Leads
  • Introduction to lead generation  

    Overview of this section.

  • Rule no.1 - Give value first  

    Learn why value proposition is key to get people interested. 

  • Rule no.2 - The 80/20 rule  

    Learn how you can apply the Pareto principle to Instagram Marketing. 

  • Call-to-action (CTA)  

    Learn what are call-to-actions and how to use them to generate leads.

Instagram Stories
  • Introduction to Stories  

    Overview of this section.

  • Basics of the feature  

    Learnt the elementary functions of Instagram Stories.

  • What to share in your strories  

    What content to share in your stories.

Case Studies
  • A final advice  
  • @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks  

    Check out how I grew my account from 0 to 1000 followers.

  • @lfcgadgets Case Study - From 1000 to 10000+ in 4 months  

    Check out how I reached the milestone of 10000 followers.

  • February 2018 - How to create awesome videos for Instagram with Quick app  

    Learn to create cool videos with Quick app by GoPro.

  • February 2018 - Instagram algorithm update  


  • March 2018 - Instagram Hashtag Algorithm Update  

    5 things you need to know about Instagram hashtags with the new algorithm update

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